Do It Yourself

Vegan Keratin Straightnening

Shop Now

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

New

Bestsellers

All-in-One Hair bb cream leave-in All-in-One Hair bb cream leave-in
Sale

All-in-One Hair bb cream leave-in

$24.99 USD

0
Vegan Keratin Straightening Kit Vegan Keratin Straightening Kit
Sale

Vegan Keratin Straightening Kit

$34.99 USD

5.0
Ultra-hydrating shampoo Ultra-hydrating shampoo
Sale

Ultra-hydrating shampoo

$30.00 USD

0
Vegan Keratin Straightening Vegan Keratin Straightening
Sale

Vegan Keratin Straightening

$20.00 USD

0
Smooth Mask Smooth Mask
Sale

Smooth Mask

$24.99 USD

5.0

Clean. Precise. High-Impact.

A simple 3-step system designed for sleeker, shinier, more manageable hair—without the heavy, coated finish.

Powered by biomimetic vegan keratin + peptides to help smooth frizz and improve softness from the first use.*

Shop Now

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

✦ BRAZILIAN NUTS

✦ PEPTIDES COMPLEX

✦ BIOMIMETIC KERATIN

✦ 90 DAYS OF STRAIGHT HAIR

✦ INSTANT RESULTS

From frizzy and damaged to Fabulous Hair

IN 3 STEPS

PURE SHAMPOO

Revive your hair with our nutrient-rich Pure Shampoo. Gently cleanses, removes buildup, and prepares your strands for flawless frizz-free results.

vegan keratin

Infuse your hair with plant-powered keratin. Strengthens, smooths, and repairs damage from root to tip for a silky-soft texture.

smooth mask

Deep-conditioning mask designed to nourish, hydrate, and leave your hair unbelievably smooth and manageable after just one use.

Left Image

Straight Look

Vegan Keratin

For All Hair Types of Curly, Wavy, Frizzy

Product

Developed With Love & Advanced Science

Brazilian Nuts

Biomimetic Technology

Complex peptides

Vegan

Sulfate-Free Shampoo to protect your hair from harsh cleansing and make your smooth, straight and frizz-free look last much longer 

Locks in your straightening

Soft & Nourished

Sulfate-Free Shampoo to protect your hair from harsh cleansing and make your smooth, straight and frizz-free look last much longer 

Sulfate-Free Shampoo to protect your hair from harsh cleansing and make your smooth, straight and frizz-free look last much longer 

Over 10,000 happy customers

How our customers are using Vegan keratin

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

we love animals

PURE SHAMPOO
PURE SHAMPOO
PURE SHAMPOO

Inspired By You

@xliso